Here's a recap of recent WSJ, Mashable, CBS MoneyWatch, and Inc.com where RibbedTee was mentioned.

HOW TO: Spread Your Business Footprint Around the Web - Mashable.com/Open Forum

Mike Schwarz, founder of RibbedTee, learned that lesson the hard way. “When I first started contributing to forum threads, I was more focused on pitching our brand, and less on addressing the topic of discussion,” he recalls. “A few times, I got schooled pretty bad and came to the realization there was a better way to participate. In many cases, I would visit a forum and refer other competitor’s products if it was a solution to the person’s inquiry.”

His lesson? “Help others thoughtfully, and they will in turn consider your products at some time in the future.”

Should You Take That Job Offer? - Wall Street Journal

Mike Schwarz can relate. A few months after launching RibbedTee Designs, a maker of men's undershirts in Los Angeles, Mr. Schwarz accepted a temporary product-management position with a large Internet company to help support his family. He then began spending his mornings and evenings working on his start-up.

"It's exhausting but exhilarating at the same time," says Mr. Schwarz, 42, who had gotten laid off from another large Internet company before going into business for himself.

After about a year of doing double duty, he was offered a permanent and high-paying position. He was tempted, but turned it down. By this point, Mr. Schwarz says, his start-up was growing consistently, and he figured he could afford to focus on it entirely. Today, RibbedTee is profitable.

Career Changes: 5 Success Stories - CBS MoneyWatch.com

Mike Schwarz of Santa Monica, California
Industry Switch: NetZero VP to undershirt entrepreneur

As internet access migrated to broadband and cable companies started taking the lion share of the business, NetZero had to downsize. While at home recovering from knee surgery, I saw a show called The Big Idea, and it inspired me to start my own undershirt company, RibbedTee, in 2008. Although I’ve helped build and launch products for other companies in the past, when customers tell us and others how much they love RibbedTee, I feel like a proud father. I never quite got that same feeling creating something for someone else.

The New Generation of Cloud Storage Tools - Inc.com.
Article: RibbedTee leveraging state-of-art storage and sharing technology to stay operationally efficient.

Mike Schwarz, who is founder and president of RibbedTee Designs, which makes men’s undershirts, says his company primarily uses Dropbox to share files with external consultants and suppliers. "We store product photos in a public Dropbox folder, then send a link via e-mail to that public folder. Our creative people can access and download any photo they want easily and seamlessly. We also share files this same way with our PR teams, printers and also our bookkeeper," he says, adding that his favorite part of Dropbox is that he can share a private link with a third party without requiring them to install an application.